Job Title: Social Media Manager
Location: New York City, NY
Department: Marketing
Reports To : Marketing Director
Job Overview:
Kate McLeod is seeking a deeply social-native, highly creative Social Media Manager who lives and breathes digital culture. You’re not just on social media—you understand it. You spot trends before they hit the mainstream, thrive in fast-moving feeds, and know how to turn ideas into scroll-stopping content. This role is responsible for developing and executing our social strategy, owning community management, and creating high-performing content that drives connection, conversation, and conversion.
In addition to creating content and managing channels, this person will liaise directly with influencers and creators to develop brand-right partnerships and co-create content that feels fresh, fun, and aligned with our aesthetic. You’ll be the voice of Kate McLeod across our platforms and will play a key role in cultivating and nurturing our growing community.
Objectives:
Increase follower growth across key platforms
Drive meaningful engagement and community interaction
Grow traffic and conversion from organic social media
Key Responsibilities:
Social Media Strategy & Channel Ownership
Community Management
Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time
Build strong relationships with our most loyal followers, brand fans, and customers
Monitor sentiment and surface insights from the community to inform content and product direction
Content Creation & Production
Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience)
Be comfortable both behind and in front of the camera; act as on-screen talent when needed
Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
Ensure all content aligns with our brand’s visual identity and tone
Influencer & Creator Collaboration
Manage relationships with influencers and content creators
Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
Source and manage user-generated content and ensure proper usage rights
Performance Analysis
Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
Use data to inform creative testing and optimize content for better results
Qualifications:
Deep familiarity with and passion for social media, especially Instagram and TikTok
Beauty industry experience preferred
Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles
On-camera confidence with a strong, relatable screen presence
iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot
Strong writing skills and an instinct for brand voice and storytelling
Experience working with influencers or creators, preferably in a brand or agency setting
Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social)
Proactive, collaborative, highly organized, and detail-oriented
Enthusiastic about skincare, beauty, wellness, or lifestyle content
Education:
Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.
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